The target market of Viking Ocean Cruises is squarely in the 55-plus bracket, and it zeroes in on that demographic with an upscale, destination-focused experience that is heavy on what the industry likes to call “enrichment” — onboard lectures and other learning opportunities, included tours focused on history and culture and entertainment that is more string quartet than dancers-in-string-bikinis or midnight dodgeball.
“What we’re looking to do is try not to be everything for everyone,” Viking’s executive vice president of marketing, Richard Marnell, told TPG. 

On Board
Every detail on board a Viking ship is designed to enrich and enhance your travel experience, helping you fully immerse yourself in the rich cultures you are visiting. From our thoughtfully curated shipwide library and the insights of our guest lecturers and Viking Resident Historians to cooking classes with our chef and wine tastings with our sommelier, Viking helps you connect to your destination in every possible way.

On Shore
The Viking Way® of exploration takes you deeper, offering behind-the-scenes insights and opportunities. While we include the expected and iconic, such as visits to renowned museums and notable landmarks, we also go beyond, offering Local Life, Working World and optional Privileged Access® experiences in places otherwise difficult to visit.

Viking Inclusive Value 
The cruise fare includes everything you need—and nothing you do not.
SO MUCH IS INCLUDED IN THE PRICE OF YOUR CRUISE:
• Return flights from the UK
• 24-hour room service
• Dine in a choice of different venues at no extra cost
• Quality wine, beer and soft drinks with lunch and dinner
• Free WiFi (connection speed may vary)
• Speciality tea and coffee any time on board
• An included shore excursion in almost every port
• Complimentary use of spa facilities
• Evening entertainment and enrichment talks
• Onboard gratuities

What Viking Is Not? 
They don't try to be all things to all people. Instead, they focus on delivering meaningful experiences to you.
•  No casinos
•  No children under 18
•  No umbrella drinks
•  No photographers
•  No art auctions
•  No charge for beer & wine at lunch & dinner
•  No charge for alternative restaurants
•  No charge for WiFi
•  No charge for use of launderettes
•  No entrance fee for The Spa
•  No spa sales pressure
•  No inside staterooms
•  No smoking
•  No waiting in lines
•  No formal nights, butlers or white gloves
•  No nickel and diming